TOURISM MARKET

The needs and wants of the tourists you choose to attract and serve must be the focus of much of your marketing and development activity. Tourist’s makeup the third and perhaps most important subsystem. Successful tourism programs require a strong market orientation. Tourists fall into a very diverse set of categories with quite distinct needs and wants. This may involve one or more tourism market
surveys. A market survey also can be conducted among householdsinregions from which you wish to attract tourists. This type of study helps identify potential markets, and means of attracting tourists to your area.

Tourism market segments

The size of our market area depends upon the uniqueness and quality of our "product", transportation systems, tastes and preferences of surrounding populations, and our competition. Identifying the market area will help target information and promotion and define transportation routes and modes, competition, and characteristics of our market. After we have an idea of your market area and kinds of
trips we will be serving, begin defining more specific market segments like vehicle campers, downhill skiers, sightseers, family vacationers, single weekenders, and the like. These segments can be more clearly tied to particular resources, businesses, and facilities in our community. A tourism plan is significantly affected by many factors in the broader environment.